A sewing kit for manly men.
Arbor · Packaging
The majority of existing brands in the sewing market target women, which leaves some men to feel uncomfortable and ostracized.
Challenge
outcome
Arbor sewing supplies act as extension to a man’s existing toolkit, providing security in their masculinity while lending the necessary tools to deal with the wear and tear of life.
This brand employs a caribou motif, referencing the caribou antlers from which ancient sewing needles were made. Arbor represents this reclamation of an ancient craft for modern men.
Naming
Logo Design
Packaging Design
Copywriting
Art Direction
Advertising
year
scope
2021
Background
The majority of existing brands in the sewing market target women, which leaves some men to feel uncomfortable and ostracized.
Arbor sewing supplies act as extension to a man’s existing toolkit, providing security in their masculinity while lending the necessary tools to deal with the wear and tear of life.
Creative Concept
This brand employs a caribou motif, referencing the caribou antlers from which ancient sewing needles were made. Arbor represents this reclamation of an ancient craft for modern men.
