A campaign to improve air quality in urban areas by planting female tree saplings.
One Road. One Focus. · Awareness Campaign
Challenge
Botanical sexism is the phenomenon of favoring male plants over female ones. Because of this, urban forestry is dominated by male trees that emit large amounts of pollen into the air, causing allergies in children and adults.
outcome
The Matreearchy combats allergies by sourcing and distributing low-allergy, female tree saplings to affected communities.
The revolutionary brand utilizes a traditional ‘feminine’ color palette and witty messaging to bring awareness to the way we let gender dominate the biological world.
Naming
Logo Design
Copywriting
Package Design
Web Design
Advertising
scope
year
2022
Background
Botanical sexism is the phenomenon of favoring male plants over female ones. Because of this, urban forestry is dominated by male trees that emit large amounts of pollen into the air, causing allergies in children and adults.
The Matreearchy combats allergies by sourcing and distributing low-allergy, female tree saplings to affected communities.
Creative Concept
The revolutionary brand utilizes a bold ‘feminine’ color palette and witty messaging to critique the way we let gender dominate the biological world.
