An artisanal soda that delivers the distinct essence of traditional herbs.
Botonic · Packaging
Challenge
This campaign delivers a clear, powerful message: every journey deserves your full attention. By promoting unity and shared responsibility, it reminds drivers that even a moment of distraction can put everyone at risk. One Road. One Focus. calls for a safer, distraction-free experience for all Illinoisans.
outcome
Using intricate art nouveau motifs and ornate typography, this brand draws inspiration from the past, while maintaining a modern, ornamental flair.
Naming
Packaging Design
Copywriting
Art Direction
2024
year
scope
The Work:
Market research
Audience Profiling
Messaging
Conception
Naming
Logo
Copywriting
Package Design
Art Directed Photography
Brand Identity
Print Advertising
OOH Advertising
Social Media Advertising
Marketing
Creative Concept
Using intricate art nouveau motifs and ornate typography, this brand draws inspiration from the past, while maintaining a modern, ornamental flair.
