

An awareness campaign to promote distraction-free driving throughout Illinois
One Road. One Focus. · Creative Direction + Art Direction
This campaign delivers a clear, powerful message: every journey deserves your full attention. By promoting unity and shared responsibility, it reminds drivers that even a moment of distraction can put everyone at risk. One Road. One Focus. calls for a safer, distraction-free experience for all Illinoisans.
The Team:
Creative Direction - Me
Copywriters - Erin Henkle, Max Walczyk
Campaign Concept
Art Direction - Me
Video Production - Clique Studios
Video Production
Logo + promotional assets - Me
OOH advertising - Me
Design
Press conference to launch distracted driving campaign
Distracted driving event at Thornwood High School