An awareness campaign to promote distraction-free driving throughout Illinois

One Road. One Focus. · Creative Direction + Art Direction

This campaign delivers a clear, powerful message: every journey deserves your full attention. By promoting unity and shared responsibility, it reminds drivers that even a moment of distraction can put everyone at risk. One Road. One Focus. calls for a safer, distraction-free experience for all Illinoisans.

The Team:

Creative Direction - Me
Copywriters - Erin Henkle, Max Walczyk

Campaign Concept

Art Direction - Me
Video Production - Clique Studios

Video Production

Logo + promotional assets - Me
OOH advertising - Me

Design



Press conference to launch distracted driving campaign

Distracted driving event at Thornwood High School

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IL State License Plate