illinois state license plate design
License Plates / Production Design
Challenge
Illinois—the Prairie State—is a farming powerhouse, home to the nation’s third-largest city, and bordered by Lake Michigan. Yet past license plates focused mainly on one theme: Land of Lincoln. This new design aims to change that, replacing outdated, cluttered plates with a fresh look that reflects Illinois’s diverse identity.
outcome
The ray burst symbolizes both sunlit farmland rows and the rising prairie sun, while the blue tones evoke the Midwestern sky and Lake Michigan.
Art Direction
Production Design
2024
year
scope
Elected officials have their own personalized plates depending on their ranking in government. I also lead the initiative to redesign these plates to feel stately and modern.
