An app for discovering musical influence across genres, artists, and samples.
Amp · UI/UX
Challenge
Music has always been controlled by those who had money, power, and influence, leaving many original artists overshadowed and unknown.
outcome
Amp showcases these intricacies of musical influence and appropriation, while shedding light on original content creators.
With its moody purples and a vibrant pop of neon green, Amp envelopes users in an engaging journey of discovery. Utilizing an ambigram mark, the app represents the fluidity and universality of music.
Naming
UI/UX Design
Creative Direction
Copywriting
year
scope
2022
Background
Music has always been controlled by those who had money, power, and influence, leaving many original artists overshadowed.
Amp showcases these intricacies of musical influence and appropriation, while shedding light on original content creators.
The Work:
Market research
Audience Profiling
Demographic Synthesis
Messaging
Conception
Naming
Custom Typographic Logo
Copywriting
Motion Graphics
Brand Identity
App Architecture
User flow
App Design
Sound Design
UI/UX
