an awareness campaign promoting distraction-free driving
One Road. One Focus. / Awareness Campaign
Challenge
Distracted driving remains a serious and widespread problem. Even though drivers know it’s dangerous, many still let phones, conversations, and other tasks pull their attention from the road. This split focus slows reactions, reduces awareness, and turns ordinary moments into preventable crashes.
This campaign delivers a clear, powerful message: every journey deserves your full attention. By promoting unity and shared responsibility, it reminds drivers that even a moment of distraction can put everyone at risk. One Road. One Focus. calls for a safer, distraction-free experience for all Illinoisans.
outcome
Campaign Concept
Art Direction
Creative Direction
Production Design
year
scope
2024
