Ride Safe. Ride Smart. Ride Ready / Awareness Campaign
an awareness campaign for micromobility vehicles
Challenge
Micromobility refers to small vehicles intended for personal use that allow people to commute short distances. As these devices get faster, heavier, and more powerful, it’s important that the rules of the road keep up with the changing technology.
outcome
A comprehensive, statewide initiative to protect pedestrians, riders and drivers by addressing the dangerous rise of high-speed e-bikes and other powerful electric transportation devices on Illinois streets and sidewalks.
scope
year
Creative Direction
Web Design
Social Media
2026
10 days.
1 website.
I was given an extremely tight timeline to launch our micromobility campaign. Within 10 days, I developed a complete brand identity system and built a fully functioning website as a subbrand of the Illinois Secretary of State. This approach streamlined the coding process and accelerated the initiative’s launch, while still allowing the campaign to maintain its own distinct identity.
